Wrap comes to Stack

I remember the first time I saw a copy of Wrap. It was in a design or interiors shop – the sort of place that doesn’t really sell magazines – but there was clearly something magazine-y about it. It was wrapped in a belly band so I couldn’t have a proper flick through, but I liked the idea of a magazine that doubled up as sheets of wrapping paper. It literally asked the reader to pull it apart.

After that first incarnation Wrap grew and became more obviously a magazine. Instead of being held together by a belly band it turned into a big publication with an elastic band at its spine, so that you could read pages and then pull them out intact, again to be used as wrapping paper (every sheet had an interview on one side and a big print on the other).

Now in its third incarnation, Wrap has shrunk back down again and become still more magazine-y. These days the wrapping paper comes on perforated sheets that tear out of the spine, leaving the magazine intact after even the most intensive present-buying shopping spree.

I think it’s a lovely idea and I’m really pleased to be welcoming Wrap to Stack, especially with Christmas just around the corner…