Wrap Magazine

Anyone who came to last week’s Printout will have seen Chris Harrison talking about Wrap, the magazine designed to be read, pulled apart and used as wrapping paper. The latest issue is made up of 10 sheets, each with interviews and features on one side and wrapping paper designs on the other, the whole lot united by the theme of North America.

There are no staples in Wrap and instead a big elastic band holds it all together, making it easy to slide sheets of paper out. The idea of designing a magazine to have a second life after it has been read gives it sound recycling credentials, and the environmental awareness continues with vegetable based inks and 100% recycled paper.

But be warned – it’s not cheap. Actually that’s not fair – £9.50 for 10 sheets of very nice wrapping paper plus a magazine works out about right financially, but it’s just a bit traumatic pulling a magazine to pieces. At Printout Chris revealed that there’s a core group who have found a way around the problem, buying two copies of each issue so they can keep one as a magazine and use one as it is was intended. Double buying magazines? Now that’s a slippery slope.