Some advice for magazine makers

by Steve Watson in December 2012
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You’re making the first ever printed issue of a magazine that up to now has only existed online. So what do you do with your back cover? If you’re Ligature you turn it over to a single massive inspirational quote from American novelist and legendary underdog Charles Bukowski:

“If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery – isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it. And, you’ll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you’re going to try, go all the way. There is no other feeling like that. You will become alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It’s the only good fight there is.”

Next time somebody asks me why people still make print magazines I think I’ll point them to the back cover of Ligature.

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