Day Job tease
Yesterday saw the surprise arrival of Day Job Magazine – issue zero. Printed on newsprint, it’s a sneak peak of a new magazine due out next month.
Based in New York, “Day Job is a magazine for anyone who has ever had a job they’ve loved, a job they’ve hated, a life-long calling or a way to make an easy buck.”
Their lead story is a piece on The Putnam Rolling Ladder Co, a family-owned business run out of multi-million dollar real estate in New York’s Soho. Their affection for this obstinate, small-time operation running out of a neighbourhood filled with luxury designers and multinational corporations suggests that Day Job is going to be the magazine of the underdog and the everyman.
Similarly, their piece on the Brooklyn Cyclones minor-league baseball team sheds a light on the journeyman teams that occasionally feed stars into the major leagues of a sport that is itself fading in popularity compared to basketball and American football.
I’m really looking forward to seeing what they do with their first full issue. There are lots of business to business magazines about the workplace – it’s high time an independent publisher took a crack at the subject. If you feel the same you can help them by pledging on Kickstarter (and you can watch a nice video there too).
