Elephant joins Stack

by Steve Watson in September 2013
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If you’ve ever browsed the shelves in Magma, there’s a good chance you’ll have come across Elephant.

Edited by Magma’s owner Marc Valli, Elephant is a magazine devoted to exploring the contemporary visual arts, and it’s a brilliantly eclectic read. It’s also the latest magazine to join the Stack ranks.

Marc is a true magazine lover, and that comes across in a magazine that balances serious arts coverage with a sly subversiveness, all presented with the most lavish production values.

As he says in his Stack interview, he works in magazines because, “I like to feel like a researcher in a lab where one can constantly test new ideas and try things out. And also because a magazine is like a party, where you meet lots of other people from different backgrounds – including a few gate crashers (often the most interesting encounters).”

It’s this mischievousness that makes Elephant so much fun, and ensures that it never reads like one of the more august arts journals. I’m really looking forward to seeing what people make of it when it drops through their door. This is definitely one to stick on Instagram – extra marks awarded to anyone who manages to show the lovely cloth spine…

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