Introducing… Jotta

by Chloe in April 2012
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When we were sent the first ever issue of Jotta last week we were very excited. It’s a magazine made of five A2 posters, each one focusing on an artist or project that contributes towards the overall theme of the issue, which is the interconnectedness of nature and technology. The posters are held together by a belly band that also doubles as the magazine’s masthead. Very neat.

Jotta the magazine is a product of Jotta the social network for emerging artists, designers, students and graduates, which was founded by five people, two of whom worked at Central St. Martins  who wanted to provide opportunities for creative people.

In the three years it has been up and running it has gained 9,000 members and has developed a rolling programme of three or four exhibitions a year. Last year they exceeded this and curated six exhibitions at various galleries – the latest being just off Carnaby Street. The magazine works as a celebration of people’s work in the gallery and online.

The great thing about Jotta is that they’re not set in their ways. They’re going to be a quarterly magazine, but it probably won’t be made up of five posters in the future. Millie said: “We’re quite keen to experiment with different formats and play around and not be boxed in… Shops are a little put off by it because it’s hard for people to look at in the shop – but it’s a really nice thing to have once you’ve bought it.” Who can blame them when they have a 9,000 strong team of creative people behind them?

Keep an eye on their website for upcoming events, and welcome to their world.

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