Quick flick – Wrap
![Wrap](https://stackmagazines.com/wp-content/uploads/2011/06/Wrap.jpg)
Issue one of Wrap came out last year – the world’s first magazine that you could take apart and use as wrapping paper. It was full of lovely illustrations that would make for great wrapping paper, and I really like the idea of a magazine that invites you to pull it apart. But ultimately it wasn’t really magazine-y enough for my liking.
Issue two addresses that problem by taking a much more magazine-based approach, printing interviews with illustrators on the reverse of the wrapping paper. It makes for a much more engaging read – and not just for you. Tell your friend to unwrap their present carefully and they’ll be able to read the interviews too.
![Wrap interviews](https://stackmagazines.com/wp-content/uploads/2011/06/Wrap-3.jpg)
The whole magazine is held together with a fabric band, so sheets of wrapping paper can easily slide out to be used – no staples or stitching to contend with.
![Wrap paper](https://stackmagazines.com/wp-content/uploads/2011/06/Wrap-2.jpg)
And it has some lovely touches like this insert in the centre spread, allowing you to enjoy Carnovsky’s illustration in all its glory, but still include an interview.
![Wrap centre spread](https://stackmagazines.com/wp-content/uploads/2011/06/Wrap-4.jpg)
![Wrap centre spread 2](https://stackmagazines.com/wp-content/uploads/2011/06/Wrap-5.jpg)
I really like it, and from a purely economic point of view it makes sense – a magazine, plus eight sheets of nice wrapping paper for £9.50? Not bad.
If anything, I’d like to see it get even more magazine-y. At the moment the text is restricted to Q&As with illustrators and artists – it would be great to see some more involved stories in there. I can imagine lots of stories lending themselves to the idea of wrapping, covering, gifting, etc. It’s great to see a project like Wrap developing issue by issue – I’m really looking forward to seeing what they do next.