How to read Magazine

by Andrew Losowsky in March 2011
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As if two magazines weren’t enough, also included in this month’s Stack America mailing was an exclusive print by Khoi Vinh, former design director of The New York Times. His print spoofs the badly worded iPad magazine explanatory screens by explaining How To Read Magazine.

You can read his account, and see a small version of the final image, here.

As it’s getting a lot of interest, as a special bonus, we’re going to send the exclusive print to all new subscribers who sign up this week, inside their first mailing.

Coming up with the ideas for the print was fun. Here’s a few other annotations we didn’t end up using:

To read a sidebar or picture caption, move your eyes to the beginning of the text and start reading. You can return to the main article at any time

To skip an advertisement, turn the page

To share any aspect of our content, use your “mouth” to “speak” to other users in your vicinity. Caution: you may be interrupting

If you decide to buy another “magazine,” you can return to your local “newsstand” at any time

Each article/image/advertisement in “magazine” can be cut and pasted once

The Designers Series continues to march on – and in the next mailing, subscribers can look forward to an exclusive print from design hero Rudy Vanderlans. Only for subscribers, so sign up today.

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