Stack reviews Pica-Post

by Steve Watson in July 2014
Share on Facebook, Twitter or Copy Link

Until now these videos have focused on purely editorial projects, but this week I’m taking a slightly different perspective by reviewing Pica-Post, a marketing piece produced by Manchester’s Oi Polloi clothes shop. (In the video I call them a “posh” clothes shop, which on reflection probably isn’t quite right – “smart” is probably a better fit)

They have a long history of being involved with independent publishing in the northwest, and Pica-Post is their own magazine / brochure. Borrowing heavily from the vernacular of zines, it does a fantastic job of communicating the brand’s values in a rebellious, self-aware, somehow Mancunian tone of voice that is entirely its own.

Good work all round.

Two-Minute Magazines #34: Pica-Post from Steven Watson on Vimeo.


Close Icon

Join our magazine club! Subscribe to Stack and every month we'll pick a different independent title and deliver it to your door. You never know what you'll get next...

Subscribe now