Video review: Scrag End journal

by Steve Watson in October 2014
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Food & drink

A food magazine published by a pair of Australian brothers – one a designer, the other a chef, Scrag End journal provides a platform for farmers and food producers to talk about the realities of taking food from the farmyard to the plate.

As with much Australian publishing, there’s a fantastically no-nonsense tone to it all, the first-person accounts of life on the farm revealing the frustrations and absurdities that come along with running a business according to principles rather than profit. As such there are many parallels with independent publishing, which goes some way to explaining why there are so many independent food magazines around at the moment.

The format matches the content brilliantly, and both this issue one and issue zero are well worth a look.

Two-Minute Magazines #48: Scrag End from Steven Watson on Vimeo.

Hungry for more food publishing? Check our interview with The Gourmand’s editor and creative director, David Lane

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