A Shade Colder 7
Delivered to Stack subscribers in  May 2024

by Steve Watson in June 2024
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An internationally-facing arts magazine published in Tallinn, A Shade Colder presents a unique picture of art and creativity as seen from Estonia and the wider Baltic states.

Keiu Krikmann

Job title

What is A Shade Colder?
A Shade Colder is a platform for sharing ideas around art in Estonia and in the near North-Eastern Europe. We also strive to be a useful tool for introducing the art fields in the region, mediating both current visual culture as well as contemporary perspectives on art history.

What makes it different from the rest?
A Shade Colder is a unique endeavour in many ways – there are not many other English-language art magazines in the region that would be published both in print and online to the extent we are. We also prioritise the visual side of the magazine, both in the graphic design, created by Jojo & me Studio, as well as by regularly commissioning new works by artists.

Who makes A Shade Colder?
Each issue is a collective effort. Currently, I am the editor of the magazine, as my co-editor Kaarin Kivirähk is on temporary leave. ASC is published by the Estonian Centre for Contemporary Art, so the rest of the team – Maria Arusoo, Sten Ojavee, Marika Agu, Mikk Lahesalu – act as advisors. We also rely on designers, language editors, etc. And in a broader perspective, the magazine is equally informed by the people working in the art scenes around us.

Who reads it?
We have quite a broad readership – from students in the local Estonian art scene, to international professionals curious about art in Estonia and in the nearby scenes, to cultural attachés all over the world.

Why do you work in magazines?
I just love working with text! And art. And exploring ways the magazine format allows to communicate and distribute ideas. In an interview Fred Moten said that he likes to read, and to be involved in reading; for him writing is part of what it is to be involved in reading. Could not agree more! And I would say editing and translating are also very much part of the same involvement.

Aside from the print magazine, what else are you involved in?
Like many, I work in art in several other capacities as well – writing, translating, teaching, curating, etc.

What would you change about A Shade Colder if you could?
I wouldn’t make any drastic changes. I find it more exciting to see the magazine evolve organically and at a slower pace over time.

Where do you see A Shade Colder in five years?
Hopefully, having found a place in the hearts and minds of an expanded readership.

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