Discovering gardening with Bloom

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by Steve Watson in October 2021
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Zena Alkayat is editor and publisher of Bloom, the gardening magazine she started when she moved into a new flat and suddenly became somebody who had a garden for the first time. She began looking for books or magazines that would guide her through what she needed to do to start gardening, and when she couldn’t find anything that spoke to her she realised she needed to go ahead and make one herself.

It hasn’t been an easy process for her – she also speaks at length about the difficulties involved in publishing an independent magazine and I appreciate her being so open about those things that it’s not so much fun to talk about on a podcast. But of course it’s not all doom and gloom and she also explains how the magazine has opened up lots of new opportunities for her, including an upcoming series of books with publisher Frances Lincoln.

We have copies of Bloom available to buy in the shop, so if you’d like to see more, please head over there to see sample spreads and story lists, and of course to buy your copy. And if you enjoy this one please do follow Stack wherever you get your podcasts and we’ll be able to deliver our future episodes to you as soon as they’re ready.

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