Insider: Amuseum magazine
The new issue of Amuseum magazine is out now, packed with such delights as Mother Theresa in a cinnamon bun and the absurd history of the evil eye. We made it our Sampler offer last week and copies sold out in less than a day, so we thought we’d find out how editor and creative director Daniel Stafford goes about creating such a wantonly weird magazine that’s also a sell-out success.
The answers are, of course, a little odd.
![AMUSEUM-cover](https://stackmagazines.com/wp-content/uploads/2015/10/AMUSEUM-cover-657x475.jpg)
In the making of this issue we…
Got sidetracked by
An entire archive of 1940s typography and early 20th-century men’s magazine design at The Museum of Domestic Design and Architecture.
![IMG_0825](https://stackmagazines.com/wp-content/uploads/2015/10/IMG_0825-657x402.jpg)
![IMG_0760](https://stackmagazines.com/wp-content/uploads/2015/10/IMG_0760-657x469.jpg)
![IMG_0764](https://stackmagazines.com/wp-content/uploads/2015/10/IMG_0764-386x475.jpg)
Read
Kurt Vonnegut on a sun-lounger when we should have been designing.
![kurt-vonnegrut](https://stackmagazines.com/wp-content/uploads/2015/10/kurt-vonnegrut-657x362.jpg)
Watched
The entire boxset of The X-Files.
![giphy](https://stackmagazines.com/wp-content/uploads/2015/10/giphy.gif)
Realised that
There’s a reason for the phrase “difficult second album”. But also a reason why second albums are often the best.
![amuseum003](https://stackmagazines.com/wp-content/uploads/2015/10/amuseum003-636x475.jpg)
Worked from
The assumption that everyone is as interested in medieval torture devices as we are.
![amuseum007](https://stackmagazines.com/wp-content/uploads/2015/10/amuseum007-636x475.jpg)
Went to
Great lengths to avoid repeating ourselves while also keeping a whiff of familiarity.
Wish that we had
Started commissioning content four weeks earlier.
![amuseum006](https://stackmagazines.com/wp-content/uploads/2015/10/amuseum006-636x475.jpg)
Was relieved that
Things do eventually come together if you have faith / eat enough takeaway pizza.
Couldn’t stop laughing at
Google Translate.
![google-translate](https://stackmagazines.com/wp-content/uploads/2015/10/google-translate-657x314.jpg)
And everyone should buy a copy because
We’ve commissioned even more original content and come up with even better puns than in issue one.
![amuseum002](https://stackmagazines.com/wp-content/uploads/2015/10/amuseum002-636x475.jpg)
––
Love independent magazines? Starting at just £5.50 per month, we’ll send you a different handpicked title every month!