Mschf Mag takes satire to the next level

by Steve Watson in June 2022
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Art & design Current affairs Humour

Conceptual art collective Mschf is renowned for playing with fashion, art and technology to create its trouble-making products. That might mean a sneaker with blood in the sole (the Satan Shoes, which saw them sued by Nike) or a browser extension that will skin any news story to look like it’s on the Fox News site (Everything is Fox, intended as a way of putting liberal news in front of conservative family members).

It’s clever and funny, and made all the more effective by the fact that they’re playing within the systems they lampoon – Vogue Business reports that Mschf sold 666 pairs of the Satan Shoes, for $1,018 a pair. So their magazine occupies an interesting space – it’s simultaneously a catalogue of their artworks, and also a piece of art in itself; another of their products out in the world, being picked up and interacted with. It’s also a great read, full of ideas and impish energy, with way more to enjoy than I could fit into the video above…

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