A very egocentric magazine

by Kitty Drake in October 2020
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Art & design Fashion & style

Created by the French artist Ramdane Touhami, WAM is a self-described “egocentric” magazine. Touhami is responsible for everything in it — from conducting all the interviews, to designing the type-face, to starring in the Gucci campaign that bookends the magazine. Delightfully eccentric, WAM even comes with its own set of braces.


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