Buffalo goes viral!

by Kitty Drake in June 2021
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Fashion & style Weird

Buffalo’s 13th issue might be its best yet. Themed ‘going viral’, the edition opens with a stream of consciousness-style essay by Emily Segal and Lucas Mascatello, who define the pull of virality: “It’s a listicle world and you’re just living in it, rewatching Friends to get that nice smooth brain feeling — like a piece of raw chicken.” Buffalo itself will make your brain feel anything but: expect fabulous memes, horrifying contour looks, and ‘influencer dogs’.


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